A Sign Is

 Jeffrey Ludlow, an award-winning designer within signage & wayfinding, where his work spans from CCTV building in Beijing, Apple Park in Cupertino and a variety of cultural venues globally. Prior to POR studio, he was the creative director of Bruce Mau Studio and worked as art director at 2 x 4. 

Point of Reference Studio is an award-winning studio focusing on the intersection between graphic design and architecture.

 “The halls, doorways, and walls of nearly every American cultural institution are lined with what are essentially tags. These are not the colorful spray-painted graffiti tags that pepper the urban landscape, but names of wealthy families memorialized in stone. A visual survey of museums, campuses, and medical facilities will reveal that many key architectural elements — whether it be a wing, a fountain, a plaza, or an entrance hall — have been allocated to the highest bidder and elegantly captioned by what is called donor signage.” 

Size: 8.3″ x 5.8″ Portrait
ISBN: 978-1-961856-72-1
Binding: Hardbound
Pages: 368pp
Publication Date: Spring 2025
World Rights: Available