Artistic principles of presentation are the most influential factors in forming an observer’s interpretation of a certain object. Artists use these principles to enhance the communication of their ideas to their audience…
ISBN: 978-1-941806-03-6 Binding: softbound Pages: 180pp Publication Date: Spring 2019 Size: 8.5” x 9.5” Portrait World Rights: Available
“This book intends to enhance the artistic knowledge and perceptions of designers”
Artistic principles of presentation are the most influential factors in forming an observer’s interpretation of a certain object. Artists use these principles to enhance the communication of their ideas to their audience. This book aims to teach and emphasize the importance of these principles to designers so that they too, like artists, can present their ideas more expressively and communicate more easily with their audience. This book intends to enhance the artistic knowledge and perceptions of designers, which will be realized through observation of the work of masters of art and analysis of the masters’ presentation methods, followed by offering ways of effectively applying these methods to the visualization and representation of design ideas. The book also describes the application of these principles to visualization and rendering, providing step-by-step examples. These examples include both digital and freehand drawing techniques as well as their combinations. The book offers simple steps for the visualization, each of which is taught analytically and illustratively.
Shima Rabiee is both a fine artist and creative designer. She has practiced as a designer at collaborative design and planning firms in New York City, San Francisco, Boston, and Houston. As well as her design practice, she has been succeeding as a professional artist and abstract-realism painter, due to her unique style of capturing the essence of forms, and incorporating it into the mood and dynamics of her artworks. She earned her Master’s degree in landscape architecture from the University of Pennsylvania. Prior to that, she earned a Bachelor degree in Architecture. Parallel to teaching at the Academy of Art University in San Francisco and leading the students with innovative and critical discussions in design studios, she has participated in a number of conferences and has published international papers. Her interest is engaging art as a fundamental element in design and representation process and making a conclusive discussion through it, that is functional, inspiring and necessary in design studios.
Share on
info@oroeditions.com
AR+D Publishing
Goff Books
Facebook
Instagram
Twitter
Pinterest
Linkedin
San Francisco
31 Commercial Blvd. Suite FNovato, CA 94949t 1.415.883.3300f 1.415.883.3309
Los Angeles
ORO LA Office5520 Palos Verdes Blvd.Torrance, CA 90505t: 1.310.318.5186
Montreal
180 Chemin DanisGrenville PQ, J0V 1B0Quebec, Canadat 1.415.233.1944
Explore
Home
About
Catalog
News
Submissions
Services
Contact
Quick Links
Architecture
Art, Photography, & Design
Interior Design
Landscape Architecture
Monograph Series
Urban Planning
Singapore
2 Venture Dr.#11-15 Vision ExchangeSingapore 608526t 65.66.2206
Shenzhen
Room 15E, Building 7, Ying Jun Nian Hua Garden,Dan Zhu Tou, Shenhui Road, Buji, Longgang district,Shenzhen, China 518114wt 86.1372.4392.704
Buenos Aires
Juramento 3115Buenos Aires C1428DOCArgentinat 54.911.6861.2543
© 2023 ORO Editions. All Rights Reserved. Designed by
© 2021 ORO Editions. All Rights Reserved. Designed by
© 2021 ORO Editions. All Rights Reserved. Designed by